Launch Plan
A line-by-line breakdown with a title, an amount and a purpose for each item, plus an estimated total. It makes the ask understandable and credible.
- Every published Project has a Launch Plan, whether or not Backing is active.
- The total matters but sits inside the plan; it does not dominate the page.
- If a Backing Goal is lower than the plan, the Builder explains how the difference is covered. Such statements are not verified by default.
Today
On Projects labelled Example the amounts are illustrative estimates. On a real Project they are the Builder's own estimate, declared and not verified.